Decades ago (I’m guessing ca. 1980) an adult family conversation occurred in my parents apartment. My cousin’s husband was very successful, having studied computers and accounting at university before the digital age took off. He traveled the world setting up distribution systems for a major door-to-door cosmetic firm.
He had recently participated in a think-tank session on the future, in which young, forward-looking minds from Canadian industry, government, media and trade unions had been asked to participate. He had a piece of inside information to share:
Industry and government were, way back then, looking at the potential problems that would occur when the typical 40-hour work week shrunk due to information technology and the great unwashed found ourselves with time on our hands and an increased feeling of alienation from the sense that we were contributing to society through work that could be thought of as useful and worthwhile.
One major conclusion:
Ways must be found to keep the masses occupied and entertained.